Examples of analytics pertaining to business questions

Analysts and Category Managers are tasked with finding the insights or facts derived from data mining daily. We strive to answer that particular business question. Sometimes an analysis can be a full fledged presentation deck or it can be a smaller piece of the puzzle in addressing a particular need or question.

As an analyst, you must make certain the requester addresses all your questions when performing an analysis. It is also wise to understand from them "Why do they need the analysis" and "What's its intention, and will you use it?"

The following topics, questions, and measure examples below address certain business questions and give examples and analysis behind the business question. If the analysis that you do does not look as convincing, then always try another angle to find that story.

To read, please click on the links below for each topic to learn more, and to see examples created. Some of these topics may already be included in our Blogger or Twitter posts.

• What are the best opportunity markets for expanding my brand?

• Why would a product’s Dollar Sales Velocity decrease if ACV Distribution increased?
  

• Using Dollars per item selling ranking - A type of sales velocity measure
  

• Using Basic Sales Decomposition Analysis
  

• Does my brand contribute more or less than its fair share of dollars relative to share of space?
  

• What is my products or competitors promotional impact to category dollars?

• Exploring my products current opportunity $ in existing retailer

• What is a retailers potential category dollar gain / loss when delisting a brand?